Ask: Transform Meta’s virtual and mixed reality app store from a 2D site into a human-centered experience that answers one simple question: What can I do in a Quest?
Creative Approach: The magic of mixed reality is for everyone. To prove it, we spotlighted four key use cases—Sports & Entertainment, Fitness, Productivity, and Gaming—each designed to show how anyone (yes, even you) can get more into what you’re into with a Quest. Starting with the why and dialing up the whoa, I crafted grounded-meets-fantastical narratives that bring to life just what happens when you put on a Quest.
From choosing naming conventions to strategizing when to link out versus when to keep users scrolling, we built a seamless ecosystem designed to reveal—scroll by scroll—what’s possible in mixed reality
Role: Copywriter | UX Writer | Content Strategy | Creative Direction | TOV
