Ask: Launch Uber’s new driver rewards program in-app and around the web in a campaign designed to inspire, educate, and activate.

Creative Approach: The truth is, drivers work for whichever platform gives them the most bang for their time. So to increase loyalty, Uber rebranded Uber Pro as a performance-based rewards program designed to help drivers earn more on and off the road. I led a team of copywriters to create a multi-platform campaign spanning emails, in-app UX messages, landing pages, and videos to get drivers exited about all the new rewards coming their way. It launched with a bang in over 10,000 cities around the world, and has continued to drive impact for both Uber and its drivers.

Role: Copywriter | Scriptwriter | Content Strategist | UX Writer

Uber_sizzleVideo_01_v005+(online-video-cutter.com)+(2).gif

To make things really official, we also carved a whole new space out for Uber Pro on .com.

Screen Shot 2025-02-17 at 4.30.18 PM.png

Screen Shot 2025-02-17 at 4.30.32 PM.png

Screen Shot 2025-02-17 at 4.30.49 PM.png

We continued to—literally—drive brand loyalty by releasing new and improved products designed to make driving with Uber even better.